That’s CUIL (So What?)
R-e-l-e-v-a-n-c-e, that is ‘what’ – and good search is a good start – just ask Google …about er…ummm ‘CUIL‘. Relevant to ‘what’ – that’s the key problem – and the unlimited opportunity. All that connectivity, searching, email conversation, threaded discussion, blogging – potentially WORTHLESS.
Collaboration on Purpose – PRICELESS
What’s the difference? – YOU. Unless there is something in it for me (YOU), I don’t particularly care (do you?). So the results of my search must be relevant to me – to where I live, to what I’m doing, to whether that is working, or if I’m going to become successful, or even just survive.
If I am going to make any progress in my efforts, I need to know:
- if an answer already exists (or needs to be created)
- if a solution has been tried and proven (research)
- if there is a support group to assist me (team/company/NPO)
- if I can speak to someone about it (expert/community of practice
- if what I’m about to do will be acceptable to others, or sustainable
But instantly I encounter the same old problem I have always had – it takes ‘too long’. I can search – then I have to sort through the hits- and follow a link – that leads to a WIKI that re-defines my problem – that leads me to new links that lead me back to another search engine – that leads me to a blog that belittles my ignorance on the subject – that leaves me upset and even more anxious – as I grab my cellphone and text my friend for help since he isn’t answering my call. So I dredge out the yellow pages – and look for an out-call computer tech and a local psychologist – and I read my dictionary while I await their eventual ‘treatment’ for the computerized benefits that are virtually driving me crazy.
Somehow I need to be able to make instant use of instant answers.
Somehow I expect nothing less from my new instant world on the internet – that seems to be changing my life – by the instant. If my new reality is to be ‘virtual’, then I want to have the same ‘say-so’ as virtually everyone else in its global customer suggestion box. I don’t want your dated ‘WEB 2.0 sticky note’ answer – posted somewhere in a he-said-she-said discussion thread on some blog ‘bulletin board’ – that I can’t seem to find.
I may need answers virtually anytime day or night. I don’t want to have to engage a consultant to teach me how to search-and-rescue what you have already saved – and could offer to me at fair market value. The carbon footprint of that lost time could be important – to both of us – and NOW would be none too soon for some issues that need a relevant answer – TODAY!.
- I want my own personal portal to the WORLD(-WideWeb)
- I want to search in the context of my local PROBLEM
- I want answers in the context of global CREDIBILITY
- I want to share what I NEED – and what I KNOW
- I want to be served, and be well REPRESENTED
- I want to help create sustainable SOLUTIONS
- I want to be PROACTIVE – not REACTIVE
- I want YOU in that equation with me
Perhaps now, because we are ALL relevant to each other, we can ALL realize the efficiency of scale made possible by our cooperation – and enjoy the mutual benefits of an enterprise 3.0 viewpoint – a shared perspective from ALL across our U-Netted Nations.
Perhaps within this new ‘inter-operable’ paradigm we will find that if we:
Question Prior Answers – it’s Liberating!
Answer Current Questions – it’s Empowering!
Create Future Solutions – it’s Fulfilling!
Share these Benefits – it’s SUSTAINABLE!
What’s about YOU? – care to comment?p
– dare to COOPERATE?
Written by gsbigger
July 29, 2008 at 9:45 pm
Posted in social networking
Tagged with Advertising, ambient knowledge, Business 2.0, business networking, collaboration, Communities, cuil, Facebook, Google, Marketing, Media 2.0, nano, nanotechnology, Office 2.0, relationship economy, relevance, search, SNA, social media, social networking, social networks, Social Software, social web, socialution, WEB 2.0, web 3.0, Web Strategy, Web Usage, WEB3.0, Wikinomics